Case Study
In this blog, I will be studying the film “Scream”, using key elements, and studying these topics:
History/target audience
Production
Distribution
Marketing
Cross-media convergence and synergy
Marketing/ Cross – Media
For those who don’t know what marketing means; it is advertising, media involvements, interviews, etc. The worth of the film scream was a budget of $40 million. The grossing of the film was $161.8 million. For presenting the film and allowing people to see it they made $14 million of the film. This is how much each cast member got paid on the film: Drew Barrymore: $125 million, Neve Campbell: $10 million, Skeet Ulrich: $5 million, Courteney Cox: $150 million, David Arquette: $25 million, Jamie Kennedy: $10 million, Live Schreiber: $25 million, Matthew Lillard: $1.5 million, and Rose McGowan: $6 million. The film had to work with c=some companies in order to finish and allow the movie to be seen in theatres. The companies they worked with are Weinstein company and craven and the executives under Miramax. The institution that also helped and worked on the film was Sunrise Studios.
History/ audience target
The film was based on actual murders in Woodsboro. A guy named Danny Rolling killed 5 students from the University of Florida. This how the name “Gainsville Ripper” was born. In most films, the victim is always being taunted through a phone. The screenwriter Kevin Williamson heard about the Gainsville Ripper and was terrified that he might break into people's houses. Here is where the screenwriter made an interesting twist between the Gainsville Ripper and the murder that happened in Woodsboro. The audience target would be 18-25 years and older. On the film poster, if you analyze it, it has a young girl on it which would mean the film is for young adults also.
Distribution
The distribution company that the producer of “Scream” hired was Dimension Films (1-4) Paramount Pictures. February 4, 2000, was the release of the film; this film was distributed everywhere, but most wanted to watch it in theaters. In the 1950s to the mid – 60s movie theaters were the bomb, but movie theatres today aren't like the ones from long ago. The most popular movie theatre is the drive-ins where you sit in your car and watch a movie on a big flat-screen TV. The audience target for watching movies in your car would be for couples and teens.
Production:
Right before the start of the production, there was a Columbine High school massacre, which was eric Harris and Dylan Klebold killed several students. Due to the massacre, they were hesitant to still releasing the film on its due date. The studio wanted nothing to do with blood, screams, dangerous weapons, and horror. According to Kruger, "[Craven ...] said 'Be serious, guys. Either we make a Scream movie, or we make a movie and call it something else. But if it's a Scream movie, it's going to have certain standards.” The filming of the movie started on July 6 of 1999 in Hollywood on a budget of $40 million and finished on September 29, 1999, twelve weeks later. The places the film took place were in San Fernando valley, MacArthur Park, Beverly Hills, Hollywood Hills, and Silver Lake. As for the post-production for the film In January 2000, three months after completing principal photography for Scream 3, the ending was refilmed when it was decided to be an inadequate conclusion. They kept arguing about the ending of the film between making the audience believe Sindey could lose and die or a fight scene between Sidney and Roman. The production realized that Mark wasn't isn’t the final sequence and that his character disappeared.
Work cited:
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